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Client base help3/21/2023 MPP Global will also use Azure to support new and emerging business models in the media, entertainment, and sports sectors, such as virtual live events. It enables its enterprise media clients to continue to evolve, scale and grow their one-time and recurring digital and physical product purchases on a global stage with enhanced performance, in-region support, and ultimate stability. The move to Azure represents a significant investment in future-proofing MPP Global’s SaaS platform and reinforces its commitment and expertise within the media and communications sector. The migration will support the growth for on-demand and live media content, accelerated by the COVID-19 pandemic, now and in the years come. MPP Global – An Aptitude Software technology company, who help global enterprise media companies innovate, transform, and embrace the subscription revolution is pleased to announce a major strategic milestone by migrating its entire global client base to Microsoft Azure. MPP Global recently completed a full migration of its subscription management and billing platform, Subscription Management, to Microsoft Azure, providing its global Media & Communication clients with increased agility, scalability, and in-region support. This article was originally published on AllBusiness. RELATED: How to Benefit From Customer Complaints Email me at, follow me on Twitter, and visit my website to get the scoop on business trends and sign up for my free TrendCast reports. Read all of Rieva Lesonsky’s articles. I am CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. The key is to get started now so that when next year rolls around, you’re already selling to an expanded customer base. Think of these strategies as a starter list. For instance, a restaurant could offer a “buy one entrée, get a second for free” special to attract more customers. Offer “bring a friend” deals to get your loyal customers to introduce their friends and colleagues to your business. This idea is similar to referrals but requires customer participation. All this raises your profile, which helps attract new customers. Sponsor a local fun run, organize a holiday “toys for kids” drive, or supply a Little League team in your city with equipment. Raise your profile in your community by participating in charity events and organizations. Surveys show most people like to support local, independent businesses. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it. Post signage in your store, office, restaurant, or other location encouraging customers to add their perspectives. Make the most of positive reviews by linking to them on your website. So make sure you monitor those sites and respond to any complaints. Take advantage of online ratings and review sitesĬonsumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with. This technique works particularly well for B2B business owners. Volunteering to speak on industry panels, giving a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions are just a few ways you can make a good impression with potential new customers and clients. Promote your expertiseīy showcasing your industry expertise, you can generate interest and even create buzz, which can help you attract new customers as well as get more business from your existing client base. For instance, if you sell baby products, working with a business that sells maternity clothes would be a great partnership. Teaming up with businesses that have a similar customer base, but aren’t directly competitive, and then strategizing how you can market to one another’s customers to drive new business is a smart way to attract new customers while not spending a fortune. 17 Key Lessons for Entrepreneurs Starting a Business.50 Questions Angel Investors Will Ask Entrepreneurs.25 Frequently Asked Questions on Starting a Business.The Complete 35-Step Guide for Entrepreneurs Starting a Business.If you don’t have the in-house expertise, hire a website design company and/or SEO expert to help. Too many graphics can slow your site’s load speed, which is a customer turnoff. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly.Įven your site design makes a difference. That means your website has to do the heavy lifting so customers can find you. Online search is the primary way both consumers and B2B buyers find new businesses.
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